Explain Why,according to the Authors of Your Text,the Four Ps

question 1

Essay

Explain why,according to the authors of your text,the four Ps concept of the marketing mix takes a seller's view of the market,not the buyer's view.How should marketers consider the buyer's view?

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Definitions:

Empirical Evidence

Information acquired by observation or experimentation that is used to confirm the validity of a hypothesis or theory.

DSM

Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to the diagnosis of mental disorders.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.

Rorschach Test

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both, often used to assess personality and emotional functioning.