Making More Sales to Current Customers Without Changing a Firm's

question 16

Multiple Choice

Making more sales to current customers without changing a firm's products is .

• A)market development
• B)market penetration
• C)diversification
• D)market attractiveness
• E)product development

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Definitions:

High-Low Method

A technique that uses the highest and lowest total costs as a basis for estimating the variable cost per unit and the fixed cost component of a mixed cost.

Productive Month

A period during which a company or individual achieves significant production or operational outcomes relative to goals.

Total Fixed Costs

The sum of all costs that remain constant regardless of the level of production or business activity.

Insurance Premiums

The amount paid for insurance policies, covering risks over a period.