The Image of a Product in the Minds of Consumers

question 17

True/False

The image of a product in the minds of consumers is called market segmentation.

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Definitions:

Solar Disinfection

A method of treating water to make it safe to drink by exposing it to sunlight, which uses UV radiation to destroy harmful pathogens.

Cloth Filtering

A method of separating particles from a fluid or air by passing it through a fabric that traps the particles.

U.S. Clean Water Act

Legislation aimed at reducing pollution and protecting the quality of water in the U.S.

Sustainable Use

Utilizing natural resources in a way that does not deplete them for future generations and maintains ecological balance.