Starbucks Has Introduced a Debit Card That Lets Customers Prepay

question 15

Multiple Choice

Starbucks has introduced a debit card that lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of _.

• A)market development
• B)product adaptation
• C)product development
• D)diversification
• E)market penetration

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Definitions:

Double-Blind Study

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in research results.

Experimental Design

A procedure in research for testing hypotheses where one or more variables are manipulated to determine their effect on a dependent variable.

Independent Variable

The variable in an experiment that is manipulated by the researcher to examine its effect on the dependent variable.

Random Assignment

A method used in experiments where participants are allocated to different groups in a manner that is determined by chance.