Why Should a Mission Statement Be "Motivating" Instead of Stated

question 19

Essay

Why should a mission statement be "motivating" instead of stated in terms of sales or profits?

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Definitions:

Capital Balances

The amount of money or value that partners or owners have invested in a business.

Salary Allowance

A fixed amount of money given to employees in addition to their regular salary, often covering specific expenses or compensations.

Income-Sharing Ratio

The proportion in which partners in a business agree to distribute the net income or loss.

Salary Allowance

A fixed amount or benefit often added to an employee's salary, such as for travel or housing.