Define Strategic Planning. Discuss the Steps Involved

question 148

Essay

Define strategic planning. Discuss the steps involved.

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Definitions:

Internal Search

The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.

External Search

The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.

Prior Experience

refers to the knowledge or skill that a person has gained before the current point in time or event.

TV

Short for television, a telecommunication medium used for transmitting moving images and sound, serving as a primary source of entertainment, news, and information.