Examlex
What are two possible risks involved with licensing?
Market Price
The current price at which a good or service can be bought or sold in a marketplace, determined by supply and demand.
Firm's Willingness
The degree to which a company is prepared to produce goods or services at a certain price.
Market Price
The price at which a product or service is sold in the open market.
Consumer Surplus
The gap between the price consumers are prepared to pay for a product or service and the actual amount they spend, indicating the value gained by consumers.
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