Refer to the Scenario Below to Answer the Following Questions

question 56

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup,perfumes,and nail care products.The company has established itself as a high- end cosmetic product available at most national drug stores.In the past,almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products,ranging from facial cleansers to body lotion.These products are designed to be marketed to a broader audience,so the marketing team is exploring the effectiveness of different promotional mixes.
-Essentials considers one of its most important competitors to be Estee Lauder,another marketer of high- end makeup and skin care products sold in drug stores.Based on this,it is most accurate to say that Estee Lauder and Essentials are both .

• A)in the same strategic group
• B)overall cost leaders
• C)competitor- centered
• D)distant competitors
• E)niche marketers

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Definitions:

Career Planning

The process of establishing career goals and determining appropriate educational and developmental programs to further an individual's career path.

Role-Playing

A method or technique used for training, rehearsing, or decision-making in which participants act out roles to simulate real-life situations.

Process Consultation

A method of organizational development in which a consultant helps a client organization perceive, understand, and act upon process events occurring within the organization.

Unplanned Change

Change that occurs unexpectedly and is not part of a predetermined plan or strategy, often requiring rapid adaptation and response.