Which of the Following Reasons Is LEAST Likely to Explain

question 72

Multiple Choice

Which of the following reasons is LEAST likely to explain why direct- mail marketing drives more than a third of all U.S.direct marketing sales?

• A)flexibility
• B)ability to be personalized
• C)measurable results
• D)high target market selectivity
• E)less expensive than mass media ads per thousand people reached

---

Definitions:

Lead Time

The amount of time that passes from the start of a process until its completion, often used in supply chain and project management.

Safety Stock

Additional inventory held to protect against uncertainties in demand or supply, ensuring product availability.

Shortage Per Cycle

The average amount of inventory deficit that occurs during a specific period due to discrepancies between supply and demand.

Stockouts

The situation when demand cannot be fulfilled due to insufficient inventory, leading to potential loss of sales and customer dissatisfaction.