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Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?
Depreciation
The systematic allocation of the cost of a tangible asset over its useful life, reflecting its consumption or loss of value over time.
Straight-line Method
A depreciation method that allocates an equal amount of the asset's cost to each accounting period over its expected useful life.
Book Value
The net value of a company's assets as recorded on the balance sheet, deducting liabilities, indicating the shareholder equity.
Residual Value
The projected worth of an asset upon reaching the conclusion of its service period.
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