When the Advertising Objective Is to Build Primary Demand for a New

question 8

Multiple Choice

When the advertising objective is to build primary demand for a new product category,advertising will most likely be used.

• A)informative
• B)persuasive
• C)patronage
• D)institutional
• E)comparative

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Definitions:

Intermediate Planning

The process of setting goals and outlining strategies for the medium term, bridging the gap between day-to-day operations and long-term objectives.

SWOT Analysis

The step of strategic planning in which the managers identify the internal strengths and weaknesses of a business and the opportunities and threats that exist outside the business.

Strategic Planning

The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy.

Internal Strengths

Unique capabilities within an organization that provide it with a competitive advantage in its industry.