Is Profitable Because the Company Knows the Needs of the Target

question 120

Multiple Choice

is profitable because the company knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment.

• A)Benchmarking
• B)Dynamic marketing
• C)Undifferentiated marketing
• D)Market niching
• E)Vertical marketing

---

Definitions:

Homogeneity

The quality or state of being all the same or similar in nature, composition, or structure.

Heterogeneity

The quality or state of being diverse in character or content, often referred to in the context of groups composed of members with different backgrounds.

Sponsorship

The act of supporting an event, activity, person, or organization financially or through the provision of products or services.

Mission

The core purpose or goal that guides an individual, organization, or group, providing a sense of direction and focus.