Examlex
Which of the following is the place a product occupies in the consumer's mind relative to competition?
Reinforcement Techniques
Methods used in behaviorism to increase or decrease the likelihood of a specific behavior by adding or removing stimuli following the behavior.
B F Skinner
A psychologist and behaviorist known for his work on operant conditioning, emphasizing the role of reinforcement and punishment.
Unconscious Mind
Part of the mind that is not immediately accessible to conscious awareness, containing thoughts, memories, and desires that lie outside personal consciousness.
Sigmund Freud
A neurologist and the founder of psychoanalysis, a method for treating psychological pathology by means of dialogue between a patient and a psychoanalyst.
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