Refer to the Scenario Below to Answer the Following Questions

question 56

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup,perfumes,and nail care products.The company has established itself as a high- end cosmetic product available at most national drug stores.In the past,almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products,ranging from facial cleansers to body lotion.These products are designed to be marketed to a broader audience,so the marketing team is exploring the effectiveness of different promotional mixes.
-Essentials considers one of its most important competitors to be Estee Lauder,another marketer of high- end makeup and skin care products sold in drug stores.Based on this,it is most accurate to say that Estee Lauder and Essentials are both .

• A)in the same strategic group
• B)overall cost leaders
• C)competitor- centered
• D)distant competitors
• E)niche marketers

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Definitions:

Sexual Double Standard

The societal norm that encourages or tolerates sexual freedom in men more than in women.

Common Fetish

A commonly shared or widely recognized sexual interest in a non-genital body part, object, or specific situation that leads to sexual arousal.

Shoes

Footwear designed to protect and comfort the human foot while doing various activities.

Hats

Head coverings worn for various purposes, including protection from the elements, fashion, or to signify social status.