A Company Can Unite Its Marketing and Sales Functions Through

question 35

Multiple Choice

A company can unite its marketing and sales functions through all of the following activities EXCEPT _ .

• A)arranging joint meetings to clarify all aspects of communication
• B)having a salesperson preview ads and sales- promotion campaigns
• C)appointing an executive to oversee both departments
• D)assigning a telemarketer the task of visiting a customer
• E)sending brand managers on sales calls with a salesperson

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Definitions:

Drive-Reduction

A theory in psychology that explains motivation as being based on the goal of reducing needs created by physiological drives or states.

Homeostatic

Pertaining to homeostasis, the regulation of internal conditions within an organism to maintain stable, constant conditions for survival.

Bodily Needs

Basic physiological requirements for human survival, such as food, water, shelter, and sleep.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially in social and emotional contexts.