Marketing Managers Need a Deep Understanding of a Given Competitor's

question 157

Essay

Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react. Why do they do so? Use examples to support your thoughts.

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Definitions:

Unproductive Capital

Capital investments that do not effectively contribute to the business's profitability or growth objectives.

Earnings Surprise

A financial event that occurs when a company's reported quarterly or annual profits are above or below the analysts' expectations.

Securities Markets

Platforms or locations where securities such as stocks and bonds are bought and sold.

Stock Price

The current price at which a share of company stock can be bought or sold in the stock market.