Data About the Recency,frequency,and Monetary Value of Past Purchases Are

question 120

Multiple Choice

Data about the recency,frequency,and monetary value of past purchases are included in the _ category of a customer database.

• A)geographic
• B)assessment
• C)behavioral
• D)demographic
• E)psychographic

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Definitions:

Inventory Records

Inventory records are detailed lists or databases that track the quantities, locations, and statuses of products or materials that a company holds in stock.

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold in a company, including the cost of the materials and labor directly used to create the product.

Gross Profit

A company's revenue minus its cost of goods sold, indicating the efficiency of a company in managing its production and labor costs.

Net Income

A company's total earnings or profit, calculated by subtracting total expenses from total revenues.