Examlex
Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?
Shopping Behavior
Refers to the patterns and decisions made by consumers when selecting, purchasing, using, or disposing of products and services.
CRM System
Stands for Customer Relationship Management System, a technology used to manage a company's interactions and relationships with current and potential customers.
Building Supply
refers to the materials and products necessary for construction and infrastructure projects, encompassing a wide range of items from basic supplies like lumber and concrete to more specific fittings like windows and plumbing fixtures.
Golf Outing
A social or business event organized around playing a round of golf, often used for networking or fundraising.
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