All of the Following Are Benefits of Direct Marketing for Sellers

question 117

Multiple Choice

All of the following are benefits of direct marketing for sellers EXCEPT .

• A)lower cost- per- contact
• B)price and program flexibility
• C)mass reach and frequency
• D)efficiency in reaching markets
• E)efficiency in order processing

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Definitions:

Raw Material Procurement

The process of acquiring the basic materials needed for production or manufacturing.

Supply Chain Management

The oversight and management of the flow of goods and services, including all processes that transform raw materials into final products.

Sophisticated Information Technology

Advanced systems and tools that manage, process, and disseminate large volumes of data efficiently, supporting complex analysis and decisions.

Supply Chain Manager

A professional responsible for overseeing and managing the entire supply chain operations to ensure efficiency, cost-effectiveness, and timely delivery of goods or services.