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Why Are Many Marketers Today Using Customer- Centered Measures of Marketing

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Essay

Why are many marketers today using customer- centered measures of marketing ROI?


Definitions:

Investment Model

A theoretical model that suggests relationship commitment is determined by satisfaction, alternatives, and investment size.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions such as triumph, despair, pride, and shame.

Self-Love

the regard for one's own well-being and happiness, considered as a desirable rather than narcissistic characteristic.

Self-Esteem

Someone's self-determined assessment of their importance or worth.

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