Today's Marketers Use Database Marketing to Promote Their Offerings Through

question 30

True/False

Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.

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Definitions:

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.

Outsourcing

The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.