Which of the Following Are the Three Characteristics an Advertising

question 21

Multiple Choice

Which of the following are the three characteristics an advertising appeal should have?

• A)humorous,memorable,and interesting
• B)meaningful,believable,and distinctive
• C)unique,emotional,and entertaining
• D)trendy,compelling,and appealing
• E)engaging,informative,and stylish

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Definitions:

Heuristics

Simple, efficient rules or methods used to form judgments and make decisions, based on limited and often personal data, rather than exhaustive analysis.

Deliberative Processes

A method of collective decision-making in which participants engage in careful discussion and consideration of issues, options, and their implications before reaching a decision.

Human-Brain Activity

The processes and functions of the brain, including cognitive and neurological activities, that enable consciousness, perception, thinking, judgement, and memory.

Unconscious Intuition

The process of understanding or making decisions without the awareness of the reasoning behind them.