Which of the Following Questions Would Be the Best One

question 60

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A)Did customers enjoy the events associated with the promotion?
• B)Did the promotion run too long or too short?
• C)Did the distribution of the promotional information match consumer expectations and needs?
• D)Did the promotion increase purchases from current customers or attract new customers?
• E)Did customers search the promotion's Web site for additional product information?

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Definitions:

Population Parameter

A numerical value summarizing a characteristic of an entire population.

Point Estimate

A single value given as an estimate of a population parameter, derived from sample data.

Population Parameter

A characteristic or measure that describes an aspect of an entire population, such as its mean or standard deviation.

Sampling Error

The difference between the sample statistic and the actual population parameter, which occurs by chance because the sample is not a perfect representation of the population.