Refer to the Scenario Below to Answer the Following Questions

question 43

Multiple Choice

Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry.Although Reliable Tool only has fifteen customers,the company is the sole supplier of hub and axle components to those customers.Monthly sales at Reliable Tool are approximately $1 million."You might say we have all of our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts.Ninety- five percent of Reliable Tool's customers are located in Michigan,Ohio,and Indiana,which means that travel time to all customers is relatively short.However,given the nature of the industry,time spent with each customer is essential.
-Which of the following promotions would be most appropriate for Reliable Tool to use in its attempt to promote its products and generate new business leads?

• A)conventions and trade shows
• B)rebates
• C)specialty advertising items
• D)point- of purchase promotions
• E)premiums

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Definitions:

Weaknesses

Characteristics or areas within an entity or system that reduce its effectiveness or performance compared to the ideal or standard.

Competitive Advantage

A unique attribute or position a company holds that allows it to outperform its competitors, generating greater sales or margins.

Market Share

The percentage of an industry's sales that a particular company or product commands within a specific time period.

Satisfied Customers

Individuals who have had their expectations met or exceeded by a product or service, leading to a positive perception of the business.