Scheduling Ads Unevenly,which Is Called _ ,Builds Awareness That Is

question 40

Multiple Choice

Scheduling ads unevenly,which is called _ ,builds awareness that is intended to be carried over to the next advertising period.

• A)pulsing
• B)segmenting
• C)continuity
• D)sequencing
• E)shuffling

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Definitions:

Inflated Request

A strategy where an initially large and unreasonable request is made with the expectation of settling for a lesser demand.

Door-in-the-face Technique

A persuasion strategy where an initial, large request is made expecting refusal, followed by a smaller, more reasonable request.

That's-not-all Technique

A sales technique where an initial offer is made more appealing by adding something extra before the decision is made.

Bargain

An agreement between two or more parties as to what each party will do for the other, often involving negotiation on terms and conditions.