Toward the End of the Fiscal Year,the Owner of a Small

question 82

Multiple Choice

Toward the end of the fiscal year,the owner of a small company came back from lunch concerned because he had learned that a business targeting the same customers as his was planning on spending $150,000 on promotion.As soon as he arrived at the office,he called his financial manager and said,"I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?

• A)the competitive- parity method
• B)the percentage- of- sales method
• C)the pull- push method
• D)the objective- and- task method
• E)the bottom- up method

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