Which of the Following Statements About Magazines as an Advertising

question 29

Multiple Choice

Which of the following statements about magazines as an advertising medium is true?

• A)Magazines have not benefited from advances in communication technologies.
• B)Magazines typically use a mass marketing strategy.
• C)Magazines provide better local coverage than newspapers do.
• D)Magazines have poor reproduction quality of images.
• E)Magazines have long lead times and deadlines that can reduce flexibility.

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Definitions:

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Points where a graph crosses the x-axis, representing the values of the variable when the output or y-value is zero.