You Receive a Report That 68% of Your Target Market

question 46

Multiple Choice

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time.The information in the report relates to .

• A)reach
• B)engagement
• C)frequency
• D)impact
• E)qualitative value

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Definitions:

Sample Size

Sample size is the number of observations or elements chosen from a population for analysis, which can affect the accuracy and reliability of statistical results.

Population Size

The total number of individuals or units in the group that a researcher or analyst is interested in studying.

Probability Of Success

The likelihood of a particular outcome deemed as 'success' occurring in a given trial or experiment.

Coin Toss

A coin toss is a basic experiment in probability theory used to demonstrate randomness, with two possible outcomes: heads or tails.