Refer to the Scenario Below to Answer the Following Questions

question 69

Multiple Choice

Refer to the scenario below to answer the following questions.
John Mayes opened Sparkle Janitorial in 2005.John began by acquiring two contracts for office cleaning services from two local manufacturing facilities.For two years,John and his wife,Barb,performed the cleaning services alone.After acquiring three additional cleaning contracts in 2007,John hired two employees.
"Up to that point,we had room to grow but we really had no advertising plan," John stated."We were relying mostly on word- of- mouth."
By 2010,Barb hired another two full- time employees to begin Sparkle's new endeavor: carpet cleaning in homes and offices.
"Competition was getting tough for both of our services at that point," Barb added."We ran a local radio spot three times each week.Then we had an advertiser print coupons on placemats.That gave us a little more exposure."
John and Barb Mayes admit that they never realized the value of a sound promotional plan before now."We wish we would have put together something catchy with a jingle long before now," they said.
-Which of the following would be the LEAST effective way for John and Barb to reach new potential customers?

• A)buzz marketing
• B)public relations
• C)direct marketing
• D)network television advertising
• E)word- of- mouth influence

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Definitions:

Parietal Lobe

A region of the brain located at the upper back area in the skull, responsible for processing sensory information such as touch, temperature, and pain.

Auditory Stimuli

Sounds or acoustic signals that are detected by the auditory system, triggering a response or recognition.

First Languages

The primary language(s) that a person learns from early childhood, which shapes their cognitive and communication skills.

Blind From Birth

A condition of lacking visual perception due to physiological or neurological factors from the time of birth.