To Measure the of an Ad After It Has Been

question 11

Multiple Choice

To measure the of an ad after it has been aired,the advertiser can evaluate how the ad affected consumer recall,product awareness,and preference.

• A)comparative effects
• B)communication effects
• C)sales effects
• D)profit effects
• E)reminder effects

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Definitions:

Prefrontal Cortex

The anterior part of the frontal lobes of the brain, involved in complex behaviors including planning, decision making, and moderating social behavior.

Depression

A common and serious mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Cognitive-Behavioral Orientation

An approach in psychology that combines cognitive and behavioral techniques to treat psychological disorders and improve mental health.

Daily Experiences

The routine events, interactions, and activities that an individual encounters in their day-to-day life.