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Refer to the Scenario Below to Answer the Following Questions

question 98

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Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word- of- mouth communication.This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment."Because small children grow so quickly," Second Avenue's owner commented,"they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing,earn a few dollars,and buy the next larger size."We're extremely picky about the condition of the clothing we stock," the owner stated,"but we sell most items at a 60 percent discount."
-The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children's shelter.The owner will set up collection barrels outside Second Avenue.Which of the following public relations tools is the owner using?


Definitions:

Social Networks

The structures made up of individuals or organizations that are connected by one or more specific types of interdependency, such as friendships, kinships, common interests, financial exchanges, or beliefs.

Concentric Zone Model

A model in urban sociology proposing that cities grow in concentric rings, with each ring representing different types of land use and social groups.

Working Class

A social group consisting of people employed in lower-tier jobs, often involving manual or industrial labor, and characterized by lower income levels.

Postmodern City

Is a new urban form that is more privatized and socially and culturally fragmented and globalized than the corporate city.

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