The Number of Times an Average Person in the Target

question 51

Multiple Choice

The number of times an average person in the target market is exposed to an ad is known as the .

• A)exposure
• B)impact
• C)frequency
• D)reach
• E)engagement

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Definitions:

Stability of Personality

The concept that an individual's basic personality traits tend to remain relatively consistent throughout adulthood.

Share Confidences

The act of exchanging private information or feelings with another, often building trust and intimacy in a relationship.

Marital Problems

Issues or conflicts between married partners that can strain their relationship.

Receive Advice

The act of accepting guidance or recommendations from another person, usually in effort to make decisions or solve problems.