Which of the Following Is NOT a Major Category in a Company's

question 87

Multiple Choice

Which of the following is NOT a major category in a company's promotion mix?

• A)advertising
• B)public relations
• C)sales promotion
• D)strategic positioning
• E)direct marketing

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Definitions:

Quantitative Value

A measurable, numerical value associated with data, which can be analyzed statistically for trends, patterns, or to gauge performance.

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, sales, distribution, and market research.

Marketing Metric

A measurement used to evaluate, compare, and track the effectiveness or performance of marketing activities, campaigns, or strategies.

Competencies

A blend of knowledge, skills, abilities, and behaviors that enable an individual or organization to be effective in a wide range of jobs and contexts.