Refer to the Scenario Below to Answer the Following Questions

question 17

Multiple Choice

Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word- of- mouth communication.This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment."Because small children grow so quickly," Second Avenue's owner commented,"they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing,earn a few dollars,and buy the next larger size."We're extremely picky about the condition of the clothing we stock," the owner stated,"but we sell most items at a 60 percent discount."
-Second Avenue has just developed a 30- second radio ad that features three different shoppers enthusiastically recommending the store and its products.This ad uses the execution style.

• A)slice of life
• B)personality symbol
• C)endorsement
• D)lifestyle
• E)image

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Definitions:

Test Validity

The extent to which a test measures what it is intended to measure and the accuracy of the test results.

Kinds of Validity

The extent to which a test or instrument measures what it is supposed to measure, including content, criterion, and construct validity.

Contrast Examples

The use of opposing or differing instances to illustrate a point, highlight differences, or clarify a concept.

High Validity

A measure of how accurately a test or research measures what it intends to measure.