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When Would a Marketer Most Likely Use Reminder Ads

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When would a marketer most likely use reminder ads?


Definitions:

Expectancy Theory

A motivational theory that suggests an individual's behavior is determined by their expected outcomes and the attractiveness of those outcomes.

Good Effort

Typically refers to the application of commendable energy, diligence, or perseverance towards accomplishing a task or goal.

High Performance

Refers to a level of achievement that goes beyond the standard norms, often highlighting exceptional skill, productivity, or quality.

Expectancy

The belief that one's effort will lead to attainment of desired performance goals.

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