A(n)argument Is Only Likely to Be Effective When the Audience

question 21

Multiple Choice

A(n) argument is only likely to be effective when the audience is highly educated or likely to hear opposing claims or when the communicator has a negative association to overcome.

• A)one- sided
• B)emotional
• C)two- sided
• D)moral
• E)scientific

Recognize the ethical considerations inherent in conducting psychological research.

Appreciate the importance of construct validity in experimental research.

Learn about the significance of operational definitions in research.

Understand the influence of gender and genetics on depression and bipolar disorder.

---

Definitions:

Superordinate-level

A term used in cognitive psychology to refer to a higher, more abstract category or level of classification.

Network Models

Mathematical constructs designed to represent the interconnections among entities within a network, often used in fields like computer science and sociology.

Category Size Effect

A phenomenon in cognitive psychology where the size of a conceptual category affects processing speed and accuracy; typically, smaller categories are processed faster.

Prototype

A prototype is an initial or preliminary model of something from which other forms are developed or copied.