Though a Popular Appeal,when Used Poorly Can Detract from Comprehension,quickly

question 147

Multiple Choice

Though a popular appeal,when used poorly can detract from comprehension,quickly wear out its welcome,overshadow the product,or even irritate consumers.

• A)humor
• B)nonpersonal communication
• C)noise
• D)integrated marketing
• E)direct marketing

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Definitions:

Express Warranty

An express warranty is a seller's promise or guarantee that a product will meet a certain quality or functionality standard.

Value or Worth

The importance, usefulness, or monetary valuation of something, often subject to change based on market demand or condition.

Statement About

A declaration or account made about a specific subject, detailing facts or opinions.

Implied Warranty

A legal term for the assumption that a sold product will fulfill its intended purpose.