Which of the Following Is NOT a Major Category in a Company's

question 87

Multiple Choice

Which of the following is NOT a major category in a company's promotion mix?

• A)advertising
• B)public relations
• C)sales promotion
• D)strategic positioning
• E)direct marketing

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Definitions:

Government Proportion

This term is not standard and may refer to the ratio or percentage of government spending or representation in relation to something specific, such as GDP or population, but without more context, a precise definition cannot be provided.

Risk Society

A society increasingly preoccupied with managing and preventing risks, especially those that are man-made, such as environmental disasters, technological accidents, and financial crisis.

Environmental Threats

Refer to any potential detrimental effects on the physical surrounding including pollution, climate change, and natural disasters.

Technological Accidents

Incidents that occur due to failures in technology, often leading to unplanned and potentially harmful outcomes.