Marketers Using Humor in Their Messages Claim That They Attract

question 133

Multiple Choice

Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n) appeal.

• A)moral
• B)standard
• C)emotional
• D)structural
• E)rational

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Definitions:

Pooling of Interest

An accounting method for mergers and acquisitions where the assets and liabilities of the combining companies are aggregated.

Synergy

The benefit that results when two or more agents work together to achieve something neither could have achieved on their own.

Incremental Net Gain

The increase in net profit resulting from a specific action, taking into account all associated costs and revenues.

Merger or Acquisition

A business strategy where two companies combine (merger) or one company purchases another (acquisition) to enhance competitive strengths or enter new markets.