Marketing Communicators Must Be Good at Messages That Take into Account

question 66

Multiple Choice

Marketing communicators must be good at messages that take into account how the target audience them.

• A)decoding;receives
• B)delivering;encodes
• C)retrieving;perceives
• D)sending;encodes
• E)encoding;decodes

Understand the principles and importance of credibility in persuasive communication.

Identify the effective main idea in persuasive messages.

Recognize different types of messages and their purposes, particularly persuasive messages.

Comprehend the use of indirect and direct approaches in persuasive messaging.

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Definitions:

Water Vapor

The gaseous phase of water, present in the atmosphere and an important part of the Earth's water cycle and weather.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in air and is absorbed by plants in photosynthesis.

Simple Organic Molecules

Basic compounds containing carbon that are the building blocks of more complex organic molecules.

J.B.S. Haldane

A significant figure in evolutionary biology and genetics known for his work on the mathematical theory of natural and artificial selection.