Which Promotional Tool Is Most Effective in Building Up Buyers

question 20

Multiple Choice

Which promotional tool is most effective in building up buyers' preferences,convictions,and,most importantly,actions?

• A)sales promotion
• B)public relations
• C)mass- market advertising
• D)personal selling
• E)segmented advertising

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Definitions:

CAPM

The Capital Asset Pricing Model, which describes the relationship between systematic risk and expected return for assets, particularly stocks, suggesting that investors need to be compensated in two ways: time value of money and risk.

Fama and French

Scholars who developed a three-factor model for explaining the risk and return of stocks and other investments.

Econometrics

The application of statistical and mathematical theories to economics for the purpose of testing hypotheses and forecasting future trends.

Asset Betas

Measure the sensitivity of an asset's returns to market returns, representing the systematic risk of assets not attributable to market-wide movements.