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Companies use all of the following methods to set their advertising budget EXCEPT the .
Biological Explanation
The analysis of behaviors, physical traits, and other phenomena in terms of biological processes and principles, including genetics and evolutionary history.
Neurotransmitters
Chemical substances in the brain that transmit signals from one neuron to another across synapses, playing crucial roles in the regulation of various bodily functions and behaviors.
Mood Disorders
A group of mental health conditions characterized by significant alterations in a person's mood, such as major depressive disorder or bipolar disorder.
Dopamine
A neurotransmitter involved in reward, motivation, and motor control within the brain.
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