All of the Following Are Reasons That Marketers Are Losing

question 25

Multiple Choice

All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?

• A)Many viewers are using video streaming or DVRs.
• B)TV audience size is on the decline.
• C)Mass media costs are rising.
• D)TV ad spending is rising at a slower rate than online ad spending.
• E)TV and other mass media no longer capture the lion share of promotional budgets.

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Definitions:

Beta

A measure of a stock's volatility in relation to the overall market; a beta greater than 1 means the stock is more volatile than the market, while less than 1 means less volatile.

Residual Standard Deviation

A statistical measure that quantifies the amount by which an observed variable differs from its estimated value.

Sharpe's Measure

A risk-adjusted performance metric that measures the excess return per unit of deviation in an investment asset or portfolio.

Residual Standard Deviation

A measure of the amount by which each observed value in a data set differs from the average of those values.