In Creating Customer Value,it Is More Important for a Company

question 18

True/False

In creating customer value,it is more important for a company to build relationships with downstream channel partners than with upstream supplier partners.

Understand the importance of reference groups in shaping individual's self-perception, ambitions, and decisions.

Evaluate the effects of group cohesion on social interaction and the potential consequences of high cohesion.

Acknowledge the shift in individual identity from group membership to personal characteristics in contemporary society.

Explain how groups use standards, like reference groups, to evaluate themselves and others positively or negatively.

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Definitions:

Instrumental Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment; also known as operant conditioning.

Respondent Conditioning

A form of learning in which a stimulus becomes associated with a consequence, also known as classical conditioning.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Memory

Ability to recall or recognize previous experience.