When Consumers Cannot Judge Quality Because They Lack the Information

question 130

Multiple Choice

When consumers cannot judge quality because they lack the information or skill,price becomes .

• A)insignificant
• B)an important quality signal
• C)negotiable
• D)the only driver of the purchase
• E)less important

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Definitions:

Accept

To accept is to receive something willingly or to give consent or approval to something.

Kübler-Ross

Refers to the Kübler-Ross model, a theory that outlines five stages of grief people go through: denial, anger, bargaining, depression, and acceptance.

Impending Death

The state of being close to death or approaching the end of life, often associated with terminal illness or critical conditions.

Acceptance

The act of receiving or taking something offered, or the cognitive and emotional embrace of reality or a situation as it is.