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Why is product line pricing used?
'Sell' Itself
When a product, service, or idea is so appealing or well-marketed that it requires minimal effort to persuade consumers to purchase or adopt it.
Tangible Capital
Physical assets owned by a firm or individual that are used in the production of goods and services, such as machinery, buildings, and vehicles.
Capital
The collection of physical and financial assets used by an individual or organization to produce goods and services.
Services
Services like accounting, banking, cleaning, consulting, education, insurance, professional knowledge, medical care, and transportation that cannot be physically touched.
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