A Marketer Must Be Familiar with the Five Major Product

question 146

Multiple Choice

A marketer must be familiar with the five major product mix pricing situations.Which of the following is NOT one of them?

• A)captive product pricing
• B)by- product pricing
• C)optional product pricing
• D)unbundled product pricing
• E)product line pricing

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Definitions:

Training Program Evaluation

The systematic assessment of the effectiveness and impact of a training program, including whether it met its objectives and the return on investment.

Kirkpatrick’s Model

A framework for evaluating the effectiveness of training across four levels: reaction, learning, behavior, and results.

Behavior

Behavior refers to the actions or reactions of an organism or system, often in response to its environment, and can include physical or mental activities.

Substance Abusers

Individuals who engage in the harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs.