P&G Surveyed the Market and Identified an Unserved Segment of the Electric

question 20

Multiple Choice

P&G surveyed the market and identified an unserved segment of the electric toothbrush market.Using these results,P&G created Spinbrush.The unorthodox order of this marketing mix decision is an example of .

• A)competition- based pricing
• B)penetration pricing
• C)target costing
• D)value- based pricing
• E)cost- plus pricing

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Definitions:

Continuous Problem Solving

A relentless, ongoing process of identifying, assessing, and addressing issues and problems as they arise in real-time.

Throughput

The rate at which a system generates goods or services over a certain period of time.

Reduced Inventory

Reduced inventory involves minimizing the amount of goods or materials held in stock to lower costs, reduce waste, and increase efficiency in production and distribution processes.

JIT

Just-In-Time, an inventory management strategy to increase efficiency and decrease waste by receiving goods only as they are needed in the production process.