Selecting Which Segments of a Population of Customers to Serve

question 44

Multiple Choice

Selecting which segments of a population of customers to serve is called .

• A)customization
• B)target marketing
• C)managing the marketing effort
• D)market segmentation
• E)positioning

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Definitions:

Standardized Scores

Scores that have been transformed to a common scale with a mean of zero and a standard deviation of one.

Symmetrical

Describes a shape or distribution where one half is a mirror image of the other half.

Infinite

Describing a value, quantity, or space that is limitless or without end.

Interquartile Range

Range of the middle 50% of the scores in a set of data.