According to the Simple Five- Step Model of the Marketing

question 132

Multiple Choice

According to the simple five- step model of the marketing process,a company needs to before designing a customer- driven marketing strategy.

• A)build profitable relationships with customers
• B)use customer relationship management to create full partnerships with key customers
• C)construct key components of a marketing program
• D)determine how to deliver superior value
• E)understand the marketplace and customer needs and wants

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Definitions:

Sells Directly

The practice of selling products or services directly to the customer, bypassing any intermediaries or third-party retailers.

Binding Arbitration

A legal process in which a dispute is resolved by an arbitrator’s decision, which is final and enforceable by law, with no option for appeal.

Vertical Conflict

A type of conflict that occurs between different levels of the same channel, for example, disputes between a manufacturer and its wholesaler or retailer.

Foot Locker

A global retailer of athletic footwear and apparel, with stores in numerous countries, known for its wide selection of branded sports shoes, clothing, and accessories.